Our brief challenged us to swap labels of common items found in a convenient store and produce a tangible product. The purpose of this brief is too explore the reasoning behind the way a certain package is designed.

I swapped ZeroWater and Gregg’s Jelly because they have different textures to their production and was I curious to see to how I would swap their labels. I designed, laser cut, stuck and photographed the end result. With switching the design elements from both products. A different brand or target market is advertised through its design.

The original Zerowater Bottle design communicated an appeal for an Upper-class target market as it used a minimalistic design and displayed an abstract image signifying water, but in an energetic form by how its splashed around the 'O'. This could indicate a target aim towards athletes, or shoppers with an outgoing lifestyle.

The original Jelly packet design implicates an appeal for a middle-class target market, as it exhibits a full design that is soft and colourful. The packaging uses cursive typography and displays the jelly product in a 'conventional dessert' fashion. This would imply the target market is aimed towards children, that would influence mothers or caregivers to buy the product.