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The Happiness Hustler

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In collaboration with Hummingbird Digital, I was commissioned to lead the rollout of The Happiness Hustler’s rebrand, including its logo and website aesthetic. The brief was to modernise the brand whilst highlighting themes of peace and wellbeing.

Brand Development

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The original Happiness Hustler aesthetic leaned toward autumn colours and muted tones. Wanting to bring more vibrancy and depth, we explored ideas inspired by nature and the silhouettes of New Zealand plants — as shown in the workbook and pitch deck below.

Site map concepts

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These concepts have been approved by the Founder of The Happiness Hustler and are being updated onsite.

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